The game is on! Just press Like on the customer’s site and a handfull of snow is falling, from the city sky, in a romantic slow pace. Who will be the lucky one to fill the snow ball? A joyful sight for both physically present consumers, in the most luxurious Mall in Athens who pass by, and the digitally present players. Innovation, design and creativity in harmony and effectiveness. A memorable promotional event that was discussed all over the town.